CinemaCon: MPAA's Chris Dodd announces new "Ratings Awareness" campaign

By Tim Kenneally LOS ANGELES (TheWrap.com) - A new "Check the Box" ratings-awareness campaign was announced by MPAA Chairman Chris Dodd at a session Tuesday morning at the CinemaCon convention in Las Vegas. The campaign, which will make the ratings descriptors for movies more prominent in the rating block that accompanies films, will give parents "the information they need to navigate the rating system and movies coming to their theaters," Dodd said. The campaign also will include educational materials, such as public-service announcements and posters, which will be showcased in theaters. ...



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