CBS upfront: Trying not to be smug, taking digs at NBC's 'Drama'

(Strong language in second paragraph) By Tim Molloy NEW YORK (TheWrap.com) - CBS tried not to look "smug" Wednesday as it told advertisers a simple story: We're No. 1. The network delivered its upfront presentation to ad buyers a day after ABC's Jimmy Kimmel called CBS executives "smug motherf-----s" at his own network's upfront. CBS CEO Les Moonves jokingly pledged to try to be less smug Wednesday, but couldn't resist a sharp dig at NBC's morning and late-night "drama." Moonves said his network believes drama belongs in primetime - "not at 7 in the morning or 11:30 at night. ...



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