Monday, May 13, 2013

'The Great Gatsby': What that extra $10 million at the box office really means

Posters for the film 'The Great Gatsby' showing actor Leonardo DiCaprio and actress Carey Mulligan are displayed outside the Carlton Hotel before the start of the 66th Cannes Film Festival in Cannes By Todd Cunningham LOS ANGELES (TheWrap.com) - At $40 million, the headlines would have been "'Iron Man' Crushes 'Gatsby'." At $51 million, it was "'Gatsby' Dazzles, But Can't Catch 'Iron Man.'" In the world of summer box-office and blockbusters, $10 million normally doesn't mean that much. But it was huge for "The Great Gatsby," which opened this weekend at about that much over what analysts were projecting a week ago. At $51 million, "Gatsby" was seen as a hit - and the fallout from that should greatly help it over the next few weeks. The reality of the film doesn't change. ...








via Movies News Headlines - Yahoo! News http://news.yahoo.com/great-gatsby-extra-10-million-box-office-really-231453977.html

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