By Jeff Sneider LOS ANGELES (TheWrap.com) - Sony Pictures has acquired movie rights to former "Saturday Night Live" writer Simon Rich's four-part New Yorker novella "Sell Out" for "This Is the End" filmmakers Seth Rogen and Evan Goldberg to produce through their Point Grey Pictures banner, TheWrap has learned. "Sell Out" follows a fictionalized version of Rich as he meets his great-great-grandfather Herschel, who was preserved in brine for 100 years after a pickle factory accident and is baffled by his descendant Simon's lifestyle as a script doctor in hipster-filled Brooklyn. ...
via Movies News Headlines - Yahoo! News http://news.yahoo.com/seth-rogen-evan-goldberg-sell-sony-005446218.html
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