Tuesday, May 14, 2013

Univision upfront: Robert Rodriguez announces 'Dusk Till Dawn,' Orci-Kurtzman series for El Rey Network

Director and producer Rodriguez arrives at the Producers Guild of America Awards in Beverly Hills, California By Tim Molloy NEW YORK (TheWrap.com) - Univision tried to speak to advertisers Tuesday in a language they all understand: ratings. Aided by fake snow, neon and a guest appearance by film icon Robert Rodriguez, the country's biggest Spanish-language network repeatedly reminded advertisers at its upfront presentation that it is steady while its English-language rivals are down. No visual cue went unused: At one point, Steve Mandala, Univision's executive vice president of advertising, lugged oversized children's blocks across the stage, turning them to make different points with each letter. ...








via TV News Headlines - Yahoo! News http://news.yahoo.com/univision-upfront-robert-rodriguez-announces-dusk-till-dawn-182258031.html

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