By Lucas Shaw NEW YORK (TheWrap.com) - Google data about searches for movies, especially trailers, is an increasingly accurate predictor of box-office performance, a new study from the search giant found. Movie studios and market researchers already turn to Google to examine search trends that could inform their marketing campaigns and box office tracking. Google's new study, titled "Quantifying Movie Magic with Google Search," underscores the utility of that data, and identifies specific areas studios should look at to improve their marketing. ...
via Movies News Headlines - Yahoo! News http://news.yahoo.com/google-says-search-ad-data-predict-box-office-005207386.html
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