Why networks are bleeding 18-49-year olds - CBS has the answer

By Tim Molloy NEW YORK (TheWrap.com) - There are lots of theories about why broadcasters are losing adult viewers under 50: They're spreading out to cable, or watching shows online. Maybe network shows just aren't what they used to be. CBS has another idea: Networks are winning fewer viewers 18-to-49 because there are fewer people 18-49. Not only that, the network says, but those who remain don't carry the weight they once did. They tend to skew younger, and to increasingly - gasp - live at home, even up to the age of 34. As CBS Corp. chief research officer David F. ...



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