By Todd Cunningham LOS ANGELES (TheWrap.com) - Genre movies "Mortal Instruments: City of Bones," "The World's End" and "You're Next" all tried and failed to connect with mainstream audiences this past weekend. All three wound up with less than $10 million for the three days. The fact is, capturing the attention of mass audiences with specialized fare isn't easy. Studio marketers can usually connect with the built-in fan bases, and all three of these movies did that, at least to a degree. But breaking out requires connecting with the mainstream, and that's much tougher. ...
via Movies News Headlines - Yahoo! News http://news.yahoo.com/box-office-more-misfires-genre-films-mortal-instruments-205522012.html
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