Venice film fest means business, not just art - marketing chief

By Michael Roddy VENICE (Reuters) - Venice has a reputation for luxury and its film festival for emphasizing art over commercialism, so its marketing chief Pascal Diot has his work cut out to prove Venice means business. The stars, film directors and producers arriving at the Lido island festival venue by luxury motor launch or Maserati tend to look and act like they are on holiday as they wave at fans, sign autographs and waltz up the red carpet. ...



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