But James Cameron has recently revealed that this was precisely the case for the original 'Avatar' movie, with studio representatives initially far from convinced that the sci-fi epic which Cameron had planned would be successful and worth investing in. Cameron recently recounted how acquiring the funding from 'Avatar' was far from straightforward, and that he actually had to make 40 seconds of 'Avatar' material in order to convince a studio to invest in it. In an interview with He told France's TF1 TV channel, Cameron explained that convincing any Hollywood studio to make a technically challenging film is always a hard task, as there is a fundamental conservatism that underlines the business model of Hollywood. However, he stated that as soon as Cameron was able to show representatives of 20th Century Fox the 3D test that he'd been able to film, they quickly understood what he wanted to do with the 'Avatar' movie.
via Yahoo Movies UK – Movie News | Film Reviews | Movie Trailers http://uk.movies.yahoo.com/avatar-james-cameron-confides-avatar-nearly-didnt-made-123000549.html
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