Wednesday, April 17, 2013

CinemaCon: Will "Pacific Rim," superhero movies work in Europe?

By Sharon Waxman LOS ANGELES (TheWrap.com) - I bellied up to the bar at a Caesar's Palace nightclub in Las Vegas to drink some unremarkable red wine and talk about the movie previews we'd been watching all day at the CinemaCon annual convention. A couple of Europeans loitered nearby, speaking in animated tones in a language I did not. What movies were they excited about, I asked? The two gentlemen were with Publicitas Cinecom, which sells advertising in movie theaters across the Continent. They've been doing it a long time and have a strong sense of what sells and what doesn't. ...



via Movies News Headlines - Yahoo! News http://news.yahoo.com/cinemacon-pacific-rim-superhero-movies-europe-213800170.html

No comments:

Post a Comment