By Brent Lang LOS ANGELES (TheWrap.com) - "Arthur Newman" made headlines when it debuted last spring, but it wasn't for the film's onscreen coupling of Oscar-winner Colin Firth and rising star Emily Blunt. The media attention instead centered on an innovative marketing campaign driven by an odd couple pairing of a Hollywood studio and BitTorrent. The film flopped, racking up roughly $200,000 in limited box-office release, but BitTorrent is claiming that its efforts in raising awareness of "Arthur Newman" were a rousing success. ...
via Movies News Headlines - Yahoo! News http://news.yahoo.com/devil-no-more-bittorrent-arthur-newman-promotion-generated-003441379.html
via Movies News Headlines - Yahoo! News http://news.yahoo.com/devil-no-more-bittorrent-arthur-newman-promotion-generated-003441379.html
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