Jeff Zucker junks his network's previous mandate: 'CNN is greater than politics'

By Sara Morrison LOS ANGELES (TheWrap.com) - One of Jeff Zucker's first acts as CNN president was to toss out the previous regime's Big Idea - and he's not afraid who knows it. "When I came in, one of the slogans at CNN was that 'CNN equals politics,'" Zucker told Fortune's Andy Serwer at Brainstorm Tech's 2013 conference on Tuesday. "And I said - I put a line through that and said that CNN does not equal politics. Obviously, politics is a huge part of what we do and will continue to be. But really, that has to be that CNN is greater than politics. ...

via TV News Headlines - Yahoo! News http://news.yahoo.com/jeff-zucker-junks-networks-previous-mandate-cnn-greater-004352771.html