U.S. TV networks tout video on-demand for catch-up viewing

By Lisa Richwine LOS ANGELES (Reuters) - The morning after a new episode of the drama "Sleepy Hollow" airs on the Fox broadcast network, a message on the show's Facebook page encourages viewers to catch up with the show by clicking on their cable operator's video on demand service. Fox and other networks are firing up marketing efforts to steer audiences who miss live episodes to free on-demand viewing. As the new television season gets underway, they are putting promotional spots for video on demand, or VOD, in prime time, on their web pages, and on social media. ...

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