Tuesday, March 19, 2013

'JOBS' marketing problems could turn into blessing at Box Office

By Todd Cunningham LOS ANGELES (TheWrap.com) - Hang-ups with the marketing campaign for "JOBS" (formerly "jOBS"), the Ashton Kutcher-starring biopic about late Apple chief Steve Jobs, might turn out to be the best thing that could have happened to it. Open Road Films' decision last week to move it off its original April 19 release date - timed to coincide with Apple's 37th anniversary - might be a missed promotional opportunity. But that date would have put it up against Universal's big-budget Tom Cruise sci-fi adventure film "Oblivion. ...



via Movies News Headlines - Yahoo! News http://news.yahoo.com/jobs-marketing-problems-could-turn-blessing-box-office-003559827.html

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